From the Blog
In the old days, marketers would brief ad agencies on their latest product innovation. Ad agency execs in turn would then churn the creative mills they managed to create campaigns that would wow their customers by showcasing the bigger, brighter product packaging, the extra ...
October 2nd, 2014
Post World Cup 2014 tabanca has set in for many, brands and fans alike. The #WorldCup2014 #hashtag #craze across twitter has simmered and settled like jam, thick with tweets and retweets and hashflags and photos and memes. Sweet with user data across brands and businesses ...
July 24th, 2014
Congratulations to the new World Cup 2014 champions – Germany, a team that roared through from the early group stages right through to the finish. The well oiled German unit racked up some impressive statistics at the end of the tournament with the golden glove award ...
July 14th, 2014
Football and Social Media Marketing have one big thing in common – Conversion! You get chances to score goals and to score with your customers. If you don’t convert those chances you loose out to the opposing team who can capitalise on their opportunities to ...
June 21st, 2014