Blog

A Revolution Has Begun

In the old days, marketers would brief ad agencies on their latest product innovation. Ad agency execs in turn would then churn the creative mills they managed to create campaigns that would wow their customers by showcasing the bigger, brighter product packaging, the extra crunchiness or the ability of a regular dry vacuum to suck up your child’s latest juice spill! This story line played […]

caribmix

October 2nd, 2014

No Comments

Brandwagonists vs. Brand Loyalists

Brandwagonists vs. Brand Loyalists

Post World Cup 2014 tabanca has set in for many, brands and fans alike. The #WorldCup2014 #hashtag #craze across twitter has simmered and settled like jam, thick with tweets and retweets and hashflags and photos and memes. Sweet with user data across brands and businesses and ready to be spread across marketing plans in H2. Jam like many sweet things, tends to attract ants. Hordes […]

caribmix

July 24th, 2014

No Comments

Why Football is like Social Media – Players vs. Teams

Why Football is like Social Media – Players vs. Teams

Congratulations to the new World Cup 2014 champions – Germany, a team that roared through from the early group stages right through to the finish. The well oiled German unit racked up some impressive statistics at the end of the tournament with the golden glove award for the best keeper going to Neuer, while Miroslav Klose walked away with the celebrated title of leading goal […]

caribmix

July 14th, 2014

No Comments

Why is Football like Social Media?

Why is Football like Social Media?

Football and Social Media Marketing have one big thing in common – Conversion! You get chances to score goals and to score with your customers. If you don’t convert those chances you loose out to the opposing team who can capitalise on their opportunities to score or to your competitor who will win over your customer. The content you’re pushing out via Social Media is like the player […]

caribmix

June 21st, 2014

No Comments